INSIGHTS & ANALYSIS

The Human
Layer

In a world where AI writes faster than we can fact-check, we explore trust, expertise, and content in the AI age

FEATURED ARTICLE

Latest Insights

Why 60% of Consumers Doubt AI-Generated Content

Stanford's latest research reveals a growing trust gap. Here's what brands need to know about maintaining credibility in the AI age.

Read Full Article

Recent Articles

Expert insights on trust, AI, and content strategy

SEO Strategy•

Google's E-E-A-T Update: What Changed in 2024

The extra 'E' for Experience changed everything. Learn how expert validation protects your organic traffic from algorithm updates.

FTC Cracks Down: $51K Average Fine for Deceptive Claims

New enforcement data shows rising penalties. How expert-reviewed content helps brands stay compliant and build consumer trust.

Content Strategy•

The HubSpot Case Study: 88% Traffic Loss Without E-E-A-T

How one of marketing's biggest publishers lost nearly all organic traffic - and what brands can learn from their recovery.

February 28, 2025

Expert Insights•

Credentialed Experts vs. Social Media Influencers

Understanding the credential gap that impacts both SEO and consumer trust. Why expertise levels matter more than ever.

February 20, 2025

Industry Trends•

Purchase Intent Lift: The Nielsen Study Brands Need to See

Data-backed proof that expert-reviewed content outperforms traditional brand messaging. Key findings and implementation strategies.

February 15, 2025

Stay Informed

Get insights on trust, expertise, and content strategy delivered to your inbox. No spam, just valuable insights for brands navigating the AI age.